What kind of image do you present when marketing your products? Are you professional and well organized or does your store/site/whatever scream, “sloppy!” to those who matter the most: your customers?
Let’s see how one leading retailer is winning the sales war, but losing an important battle: store organization. As much as price is a driving factor in winning the sales war, store organization and cleanliness can eventually undermine sales as customers are turned off by a messy environment and choose to go to your competitor.
While many customers will accept a lower level of customer service [less floor help available, for example], clutter will drive them away faster than low prices will pull them in.
You can tout, “Always low prices, always” is your motto, but your customers will flee if they find your store to be disorganized. Competitors wait in the wings to grab what you will lose: can you afford the loss of sales?